FilmLinkup
Filmlinkup is a start-up web-based networking platform focusing on film/theater students and creatives. FilmLinkup reimagines education and disrupts the status quo in the film industry. It aims to remove the gatekeepers of the industry, creating an accessible and equal marketplace. The platform is a “virtual club” where students can easily connect and collaborate.
FilmLinkup originally requested a website redesign. After strategizing together about development issues the client and I decided to move forward with a fresh rebranding before the website redesign.
Working through the research and discovery phase, we created a new visual identity that more optimally reflected the target market, personas, brand attributes, and a stylescape. We wanted to reach a younger, creative, socially engaged audience that had until now had constricted accessibility to resources.
To create a distinctive, simple and memorable mark, I focused on the brand attributes of accessibility, modernity, and collaboration. This is visualized by using the letters F and L in a lockup that creates a negative space in the form of a skeleton key that notes access. It is also made to look like a film camera, symbolizing the key to the industry that FilmLinkup provides through their platform.
The FilmLinkup founders desired a more conservative and cleaner look to present to potential investors. In order to achieve this, I use the color palette in a way that can be manipulated to serve these purposes but that is still cohesive for brand extensions. I employed a black on black color treatment. The color blue is used sparingly as a highlight on business cards and pitch materials. Blue is used more liberally on print material and social media, although still used as a highlight and secondary color.
The FilmLinkup brand is about breaking the mold, finding a new way to do things differently. “Guerilla Mentality” was a common theme, and so a play on words was conducted using visuals of a gorilla. This visual would be used for promotional purposes (background and promotional materials like apparel) rather than as the primary identity for the brand.
