Building brands that inspire and connect.
Helping Start-ups to launch, grow, and build lasting relationships with your audience.
I am a Brand Strategy Design Consultant creating effective strategies, powerful identities, and memorable customer experiences to connect people to brands and organizations.
I am a Brand Strategy Design Consultant creating effective strategies, powerful identities, and memorable customer experiences to connect people to brands and organizations.
Create. Communicate. Design.
Hello!
I’m Carmen Iris Santiago, I am a New York designer and artist, now living in Puerto Rico. After a career in customer service, I earned a BFA in graphic design from Rutgers University. I am passionate about helping startups understand their audience and find their voice in the market. I believe in using my skills to help create social impact and I enjoy working with non-profits and socially conscious companies.
As a design strategist, I align research-based brand strategy to implementation. Creating a compelling brand experience is my focus. By bringing the goals of your organization in line with the needs of your customers, I help businesses find clarity, define their message, understand their audience, and sharpen their goals.
Using my skills as a designer together with my experience in sales and customer service, I collaborate with the business owner, to understand your goals and pain-points, creating a strategy that finds unique solutions to your specific problems.
Let’s work together to create an effective strategy and grow your brand.
“Creativity is intelligence having fun.”
— Albert Einstein